Snapped at Cannes by Cinematical, it’s the only known billboard for Jim Carrey/Ewan McGregor con-on-con gay prison romance I Love You Phillip Morris. At first glance, the tasteful campaign seems to be going for something like an Anderson Cooper Christmas card. A mere ten seconds later, however, the slats on the mechanized sign rotate, revealing a far edgier tableau of a Versace-clad and spray-tanned Carrey offering horsey rides to a bethonged and delighted Rodrigo Santoro.

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